Corporate philosophy: Business philosophy: Behavioral philosophy: Quality philosophy: Technological concept: Service philosophy: Environmental philosophy: |
Interpretation of the logo:
1、The Kaiji logo is composed of the initial letters "K" and "J", which are superimposed to form a character image that runs forward. The overall design is simple, elegant, and full of movement.
2、The graphic blue represents the vitality and enterprising spirit of Kaiji. The "running feeling" created by the graphic construction showcases the unlimited development prospects of Kaiji enterprises, while conveying the inheritance and enterprising development trajectory of Kaiji from "one victory to another" (Kaimei, Kaiji). At the same time, the logo showcases the combination of strength, speed, and corporate spirit through the image of "running", symbolizing Kaiji's corporate philosophy of "pursuing excellence and surpassing oneself" in a broad sense.
3、In "Kaiji", "development" implies exploration and expansion, while "ji" implies talent gathering. The integration of development and economy highlights the rich accumulation and vitality of Kaiji enterprises, which can not only explore domestic and foreign markets with a steady pace, but also innovate and integrate the concept to gallop in other fields. The embodiment of 'opening' is the spirit of continuous innovation, daring to fight, and challenging oneself; 'Ji' conveys a sense of mission for enterprises to respect talents and contribute to society.
4、The overall logo is concise and flexible, easy to remember and recognize.